One of projects I started at New Balance was their TikTok! When I started, New Balance had no TikTok marketing strategy and was solely posting their commercials in vertical format on the platform.

The Ask: Develop a short-form content strategy and meet with each category to determine their needs for content. Film and edit experimental videos to post on New Balance Tik Tok and track their organic success.

The Result: Boosted the brand’s following by 15% over a four-month period and upped the amount of content posted by 50%